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Monday, July 27, 2009

DaimlerChrysler India Private Ltd.




Radiating style, class and luxury, Mercedes Benz is a subsidiary of parent company, Daimler AG. A major player in the automotive industry, the company's product portfolio boasts of a diverse range of automobiles, right from small cars, sports cars and luxury sedans, to versatile vans, heavy-duty trucks and comfortable coaches. Founded by Karl Benz, the company created its first automobile in the January of 1886. Headquartered in Stuttgart, Germany, Mercedes-Benz automobiles have tremendously expanded since inception, and are, today, available in more than 129 countries all over the world. Mercedes-Benz made its debut in the Indian automobile industry in the year 1994. A joint venture between Daimler-Benz and Telco, the company came to be known as DaimlerChrysler India Private Ltd, after the merger of its parent company, Daimler, with Chrysler. However, in 2007, with DaimlerChrysler's selling off its greater part of equity shares to Chrysler, the company was renamed as Mercedes-Benz India. A fully owned subsidiary of Daimler AG, the company has its headquarters in Pune. Mercedes Benz is not only associated with local production of Mercedes-Benz cars, but is also involved with global sourcing of auto components and captive automotive technology research and development. Catering to the luxury segment of vehicles in India, Mercedes Benz produces cars for the cream of the society. Right from its initiation, the company has been producing cars for the elite society residing in India and the world. The automaker is well known for rendering its clients unmatched comfort, luxury and class-leading performance. The Mercedes-Benz series available in India include the luxury sedans - C-Class, E-Class and S-Class. Apart from this, the company's product portfolio also includes CL-Class (two-door coupe), CLS-Class (four-door coupe), M-Class (off-roader), SL-Class (roadster) and SLK-Class (convertible) to the consumers. To know more about each of the cars, read through the following lines.

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